SInger and songwriter Christine Kane has carved out a niche as a coach for creatives. Her Wednesday teleclass, "Uplevel Your Business: The In's and Out's of Clients, Creativity and Cash," previewed the four-month program she's kicking off to bring clarity, action and a blueprint for living an empowered 2010 to business owners. Wednesday she shared five power sources for entrepreneurs and her stories of growth in each.
One story surrounds the word "leverage." Kane told of arriving to do a show to find only 150 people, a half sold-out venue. A professional who would still give her best to her audience, she asked herself how to take where she was right then and lengthen out the end point. Call it leveraging, making lemonade out of lemons, maximizing an opportunity or indefatigable marketing. She thought about the women's seminars she was doing that she hadn't "put out there in a big way" and some other seminars she'd "done quietly." Kane decided to start connecting all the parts of her brand, her package and her creativity with those before her. These were people in the audience by choice; they had already "opted in" to a relationship with her.
So between numbers she told a couple of funny stories from a women's retreat and from creativity training she'd done for the CIA. "I just talked about that work with enthusiasm," said Kane, who gave energetic insights into her other talents as well as her soulful music. After the show, five women came forward and wanted to get information on her next retreat. Two people wanted to hire her to speak at their companies. The additional income: $18,000. The lesson in leveraging: priceless.
After listening to her free telesession, I'd say that lesson in leveraging was no one hit wonder. She gave a 75-minute sample of the savvy and business brain behind the songwriter to 1,000 people from her social network. By sharing insights and telling her stories as a creative and coach, she further built her brand and gave her audience something of value, as well as a choice in how to grow as creative entrepreneurs. The goal: entice up to 50 people to sign up. Yes, the word is "leverage."