"Customers will expect you to find them..."
I'm finding it impossible to keep up with the social media frenzy. But I'd better keep trying. At today's luncheon for NAWBO-CI (National Association of Women Business Owners - Central Iowa), Adstringo's Gabriel Glynn told all-too-busy business owners that in the future "people are going to EXPECT YOU to find THEM." I'm having trouble with a vision of reading the minds of potential customers and knowing precisely when to enter their lives and have them look up from their cell phones and say, "I'd hoped you'd be in touch. Here's what my company needs communicated..."
So they won't be LOOKING for me anymore outside of their preferred social media networks. It's just assumed I'll be there. One NAWBO member said a 40-something woman told her that if she couldn't find a company on Facebook she wasn't going to use them. Facebook was her TOOL, and that was that.So I came home and decided to explore Foursquare, the location-based social network which as 1.9 million users and nearly 13,000 are new each day. I've heard and seen the name a lot, but didn't know how it worked.
I wanted a clear definition of their service and when nothing happened when I clicked on "What is Foursquare?," I typed the same thing in the search box. Up popped 22 venues in Des Moines, West Des Moines, Johnston, Urbandale, Ames, Clive, Ankeny, Perry and Ames (including the ISU recycling trailer). I hadn't told them my geographic location (Big Brother is watching!). If you're the top (and sometimes only) visitor to one of these venues, you're the mayor. You can see who on Foursquare has been there. You can even earn badges. Is this to appeal to my inner Girl Scout? I am clueless on the value of this. I will have to try harder. Next week, next year, next something.